Recent Project: French Secret Inc.

French Secret is a brand new line of natural, paraben-free cosmetics.  They needed the works… logo, packaging, website, and marketing materials.  If was a large task, to be sure, but with a clear focus we developed a unified, integrated identity across all media. 

They sought an identity that spoke to both their all-natural products, but also their proud French heritage. The final logo was based on a fleur-de-lis, a truly recognizable French icon, with special emphasis on the leaves within the design.  The shape of the leaf also tied into a related product line from the same parent company, and helped tie all of their brands together.

The website sought to communicate these messages, as well as the high-end nature of their product.  The site needed a content management system, as well as an e-commerce component.  We decided on a hybrid cms built on Expression Engine with Interspire Shopping Cart.

View the finished project here:  www.frenchsecretinc.com