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Designing for the Internet

Each Interactive job brings its own set of challenges, and each demands its own unique solution. My goal is to listen to the needs of my clients, and tailor a custom-built internet identity that meets their demands. The real key is capturing their identity in a way that incorporates the best practices from across the web, while creating something incredibly unique and outstanding in their industry. As a designer who writes his own code, I'm able to understand the intricacies of each project from multiple perspectives. Not only does this eliminate the need for outside programmers, but it helps consolidate the design process and give you better results.


Unleash the Internet's Full Potential

With browsers growing increasingly more powerful, and websites offering advanced tools and services, the Internet has truly become a sophisticated platform that can create tangible, trackable leads which lead to increased sales. Today it's become much easier for businesses to easily manage their website content with robust content management systems (CMS), get the word out with advertising tools like Google Adwords, track leads with Google Analytics, add revenue with Google Adsense, and create a strong brand presence with social media and one of many email editing tools. When used alone, these tools are extremely powerful and effective, but when used in harmony, they create an online lead generation and management platform which serves one goal... creating revenue for your business. It is your sales force, your marketing team, and your online showroom... be sure you entrust it to a true Internet development expert.



From My Blog

A Client’s Guide to Building a Website

Beginning a website can be a daunting task for anyone, even the most seasoned design professional. For clients, it must feel even more daunting, based solely on the brand new lexicon they are forced to learn. Domain name? Webhost? CSS? Sometimes, I might as well be talking in Klingon. As it became tedious explaining these terms the FIRST time I ever tried, I decided it would be easiest to write up this short glossary of web design terms for my clients, so they have an easy reference should the jargon in their task list get confusing. Read My Website Glossary for Clients



CompassPOINT Website

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CompassPOINT is a new company built on the foundation of 3 independent businesses in the legal industry. They formed this consortium as a means to better cross-sell their related services, and needed a name, logo, website, and marketing materials. My previous experience in the legal industry led them to contact me to handle all of their branding and identity. The new website represents the culmination of weeks of work culling their message and defining their identity. The final result is a gorgeous website that devotes an equal amount of real estate to all of the different service areas, while clearly communicating how they integrate with one another. Built using WordPress.

View the complete website at: http://www.compasspointlegal.com

Innovative Medical Research Website

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Innovative Medical Research of South Florida (IMR) was looking to expand their medical practice, to allow their patients to gain access to the clinical trials IMR and its partners provide. To achieve this goal, they sought to create a website listing all of the trials in which they are currently participating, within a content framework which would allow them to quickly and easily add and edit their list of doctors, trials, and sponsors. Working with my partners at Headfirst Creative, the end results was clean and sophisticated website that allows for this complicated interaction of content channels to be managed with minimal effort. Built using Expression Engine.

View the completed website at: http://imrsfl.com/

Long Ridge Partners

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Long Ridge Partners wanted to replace their existing Flash website with a similar site built using HTML, and powered by a CMS. Using WordPress, I rebuilt the existing Flash website within an HTML framework, and added new functionality to transform the website into a business tool. The Long Ridge staff can now post new positions, and receive submissions from applicants, stored in a database within the WordPress admin console. These applicants are then added to the company's mailing list, and receive monthly updates and newsletters via email, using a template we designed based on the website.

View the complete website at: http://www.longridgepartners.com

Publisher's Circulation Fulfillment

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PCF sought to refresh their existing website design with an updated design and WordPress to manage the content. Having developed their previous website, PCF turned to our partners at Headfirst Creative to handle this assignment. Using our prior design as a template, we refreshed the design and gave the entire website a facelift. The end result was a sleek, simple, and effective design which helped raised the company's profile and attract more business.

View the completed website at: http://www.pcfcorp.com

SiteLogic Complete Litigation Support

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Looking to reinvigorate their marketing efforts, SiteLogic litigation support services sought to develop a truly unique website identity that stood apart from the competition. They wanted to avoid they typical business stock photography and the confined, boxed-in feel of many corporate websites. To this end, we found a series of beautifully render illustrations that fit seamlessly with their service offerings. These illustrations were combined with quick, clever headlines which address the issues and concerns lawyers face when assembling their cases. The site also included a private member area, where freelance legal professions can submit their information for inclusion into the company's directory of experts. Built using ExpressionEngine, this website also allowed SiteLogic's staffing department to quickly and easily search and review their expert's information, allowing them to find the right expert for their case. They can also post job listings, enter company news, and share articles with their members all from a single login.

View the complete website at: http://www.sitelogicinc.com

Headfirst Creative

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My long-time business partner, creative director and copywriter came to me looking to redevelop his website. He wanted a website that spoke to both his creative talents and his professional expertise, with a design that was unique, memorable, textural, and sophisticated. The end result was a website that has yielded not only considerable praise from his colleagues, but also a great deal of jealousy. Built using WordPress.

View the complete website at: http://www.headfirstcreative.com

Ranfac Precision Medical Instruments

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Ranfac sought to update their website with a precision-oriented design with a strong focus on lead generation and sales. The clean, simple, and elegant design funnels visitors into three direction to better address the different type of inquiries the company often receives. Likewise, the three areas of specialization — surgery, hematology, and radiology — are given prominence throughout the site, directing visitors to Ranfac's products, while using icons to put a friendly face on each area of focus. The site also features numerous online questionnaires designed to provide their sales force with as much data as possible when pursuing new leads. Built using WordPress, in conjunction with my partners at NAK Marketing.

Marc Forgione

Winner of the 2010 Iron Chef competition, Marc Forgione sought to redesign his website to better showcase the atmosphere and ambiance of his NYC restaurant. The unique decor and distinctive character of his restaurant provided its own inspiration, and became the basis for this site design. The wooden textures combined with gorgeous professional photography was all we needed to create this masterpiece. Upgraded an existing framework built on the TextPattern CMS, and the entire website was designed, built, and implemented within 10 days.

MX Energy

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An interesting situation... MX Energy had been working on a new website, but failed to reach a design which suited their needs. Using the framework and layout of the previous design as a basis, I worked with my colleagues at Headfirst Creative to give the design a much needed facelift, and provide the development team with the HTML/CSS files needed for implementation on the CMS. On a very short time frame, we rescued a project that had lost its focus, and developed an attractive and user-friendly design.

Asbury Research

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The financial analysts at Asbury Research were looking to streamline their reporting process, and automate the archiving and user management aspects of their business. While they came to me looking for a simple design update, I convinced them it was time for them to leave the world of manual website management and begin using a CMS with a blogging platform, in this case WordPress, customized to meet their specific needs. As much of their research is restricted to paid subscribers, the site needed to be password protected, and make use of WordPress' user management tools. This allowed them to shave hours off their weekly workload, and focus more of their time and energy on their research. Within the first 3 months, Asbury saw their website traffic more than quadruple, with a significant increase in the number of subscribers and inquiries.

View the completed website at: www.asburyresearch.com

Skywriting with Christine

Looking to expand its social marketing efforts, Air France sought to create a blog for one of their marketing directors. Built on Tumblr's platform, this blog informs staff and press about exciting events and new information from Air France. While the site was for a large corporate client, they wanted the design to be fun, playful, bright and energetic to reinforce the nature of the content.

View the complete site: http://airfrance-klm.tumblr.com/

Down to Earth Home and Garden Center

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Down to Earth Nursery, a long-time client, asked me for the third time to redesign their site... and not a second too late, as it had been over 5 years since their last facelift. We decided to compartmentalize the information to create stronger calls to action on the part of the user, while also making their journey through the site simple and effective. The resulting design uses rich natural textures, bright animating visuals, and simple, direct copy. The result is absolutely gorgeous.

Visit the completed website at: www.downtoearthnursery.com

Sustainable Trade Inc

WordPress theme developed for Sustainable Trade Inc., a startup based in Panama that is seeking to introduce green building techniques and sustainable lifestyles to accompany the construction boom in Panama City. The end goal of the business is to connect builders with the resources and contacts they need to build sustainably. Business and website currently undergoing development.

The Beljanski Foundation

Coming Soon

Beljanski Wellness Center

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Based in New York City, the Beljanski Wellness Center is a French-themed detoxification spa, with a focus on removing toxins from the body to promote optimum health. Established by the daughter of renowned French scientist Dr. Mirko Beljanski, the wellness center is uniquely French, and the website needed to reflect the warm French atmosphere. Built using Expression Engine, the wellness center is part of a family of websites, all able to share content and blog entries through one admin console.

View the completed website here: http://www.beljanskiwellness.com

TargetAge Dietary Supplements

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TargetAge came to me seeking a new website to promote and sell their line of dietary supplements. To meet this challenge, we designed a website that built upon their color-coded supplement lines. Using bright colors and engaging human imagery, the end result was a cheerful and energetic website and eCommerce solution that continues to receive considerable praise. Built using Expression Engine as part of a family of websites, along with Interspire Shopping Cart to handle the e-Commerce.

View the completed website at: TargetAge.com

Curtis Packaging

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Curtis Packaging is a nearly 200 year old printing and packaging company based in Connecticut. Leaders in their field, the leadership at Curtis Packaging has put a great amount of focus on environmental protection. They've developed numerous innovative environmentally-friendly printing techniques, and wanted their homepage and their website to reflect their focus on the environment.

i4 Worldwide

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Seeking a truly unique internet identity, i4 followed their owner's love for sailing by using a nautical theme to showcase their talents. The four I's that make up the name are represented by the four compass points and a clickable compass, where clicking each direction brings up a new image and quotation. A truly unique website, the interaction it provides is visually engaging, informative, and most importantly, fun.

Visited the completed website at: http://www.i4worldwide.com/

Carolina Meadows

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Carolina Meadows, a retirement community in North Carolina, sought to provide its residents with some new and innovative... the own community portal. Built using Expression Engine, CarolinaMeadows.com offers a huge array of interactive features, from daily activities and events, community news, the daily menu, event calendars, a discussion forum, classifieds, the resident handbook, a staff-only section, and personal profiles for each and every staff member and resident, all editable by the staff and residents. Designed alongside their public website, complete with a video tour, it is a truly comprehensive web solution.

Point Garage

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A boutique marketing firm, Point Garage sought a very esoteric approach to their website. Based on an international business model, the company's name communicated their hands-on, mechanical approach to providing marketing solutions. Using the same code and 4 sets of unique CSS pages, we were able to style the site's content into four unique themes, each based on a different type of car. The result is visually stunning and completely unique on the web.

View the completed site at: PointGarage.com

BDR Research

BDR Research is a niche Biotech Research firm that provides valuable market insight for financial service companies and fund managers. The site chose arresting, futuristic visuals to complete their rather sparse and targeted messaging. While the visuals were designed to be eye-catching, they also had to appeal to the high-end market that the company services.

Sadler Construction

Based in North Carolina, Sadler Construction specializes in accessible home construction. Having coined the term Lifestage® Home Design, Sadler sought a website that showcased not only their work, but their industry-leading standards. By incorporating a gallery and a blog, Sadler is able to showcase their innovations with blog entries featuring new techniques and technology designed to make your home more accessible as your life needs change. Built using Wordpress, in cooperation with Headfirst Creative.

View the completed website at: SadlerConstructionNC.com

French Secret

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A new line of all-natural cosmetic products, French Secret sought to establish its presence on the retail market with an iconic and memorable logo and a beautiful website. The homepage features larger and eye-catching visuals, and features an easy to use mega-menu to showcase the products. Built using Expression Engine as part of a family of websites, the French Secret website echoes a similar layout as these other sites, while still featuring a completely unique design.

View the completed website at: FrenchSecretInc.com

Premium Color Group

Premium Color sought to launch a new website with their transition from traditional print shop and a provider of integrated digital and print technology. Combining their robust printing background with new technology like personalized URLs (pURLs) and variable data (personalized) printing, they needed a website to express their vast array of services in a clean, dynamic, and engaging method. The site uses data capture to embed the user's name throughout the website, and incorporates a flash presentation demonstrating the power of personalization in modern printing.

View the complete website at: PremiumColor.com

Air France Marketing Presentation

Air France needed a marketing presentation that captured the old-fashioned elegance and luxury that air travel once cultivated. The presentation featured music and a voice-over accompanied by a slideshow that told the story of fictional movie star Monica Malone, and featured many celebrity photos from Air France's extensive archive. The goal was to showcase their First- and Business class seating, as well as the upgrades now offered in economy. The results was a beautiful 5-minute presentation that mixed humor, romance and nostalgia with their first-rate service message.

The Garver Group, Inc.

The Garver Group is a legal billing and bookkeeping firm who sought to upgrade their website to communicate their professionalism and nationwide range. The result was a website and logo that elevated the company and gave it the presence of a larger corporation.

View the completed website at: GarverGroup.com

Schonfeld Group Holdings

Website redesign for financial services company. Schonfeld sought to re-engage its audience with a sleek new website. Shying away from traditional Wall Street or financial imagery, Schonfeld wanted their site to feel extremely elegant yet sophisticated.

Visit the completed site at: Schonfeld.com

North Carolina Orthotics and Prosthetics

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NCOPI sought to expand their presence online. Consisted of 4 individually-owned practices, NCOPI is one of the research triangle's top manufacturers of orthotics and prosthetics. With their focus squarely on the individual needs of each patient, they wanted to make their practitioners and their patients the centerpiece of their website. By blogging frequently, the doctors also show their continuing involvement with the most recent technology, as a means of keeping their patients abreast of how the new technology can improve their lives. Built using Wordpress, in cooperation with Headfirst Creative.

View the completed site at: NCOPI.com

Lapismar Designer Swimwear

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Logo and e-Commerce website for luxury swimwear retailer. Built using Interspire Shopping Cart, the key to Lapismar.com was integrating a beautiful storefront with an incredibly functional back-end. Interspire helped make this happen, with a GUI that makes adding products as simple as updating your Facebook page. This design has earned the client much praise, and when combined with the client's pluck and determination using social media and google, has produced a promising number of sales.

View the completed site at: Lapismar.com