Make an Impression

A well-designed logo defines you brand without even uttering a single word. It is a badge. An insignia. An emblem. It should be shown with pride. And the effort put into it should reflect the time, passion, and dedication you have put into your business. It’s easy to change a website design, a print ad campaign, a trade show display... but the logo should stand the test of time. Nothing else is as good an indicator of the strength of your brand than an identity that endures. Click the thumbnails to view some of my logo designs.

Logo & Brand Identity

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Give me a call at 646.765.1186 or .(JavaScript must be enabled to view this email address) to discuss your needs.

Build a Better Brand

An effective logo design begins with an in-depth understanding of the marketplace — not just the customers, but the competition too. Understanding how your business fills specific needs with a specific audience will ultimately lead to a better brand design, and better messaging to accompany it. .(JavaScript must be enabled to view this email address)

From My Blog

Not Your Father’s Cadillac

So you may wonder why someone who doesn't have a driver's license, and who hasn't driven a car in over 6 years is so interested in car commercials. Perhaps it's my American blood, but spinning tires, sharp angles, sleek lines, glass, steel, and blazing fire have as much sex appeal as Angelina Jolie... before we realized just how bonkers she was. Read the full entry...

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Jake Garver Graphic Arts | 122 Atlantic Ave #3C Brooklyn NY 11201 | 646.765.1186 | .(JavaScript must be enabled to view this email address)
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CompassPoint Logo

A new entity, CompassPoint needed to develop a distinct new identity that illustrated the direction they provide for the management of law firms. The finished logo creates uses a very basic compass theme, but transforms the compass into a sphere, with the compass arrow creating the illusion of a missing piece to the sphere. Not only does this communicate the idea of providing direction, but also positions CompassPoint as the missing piece to any firm's success.

PluriMe

The Pluri- family of online products and services sought a distinctive brand design that permeated all of the individual products and logos. A universal design was developed, and each of the product logos were created based on this common framework and color scheme, yet with their own unique color palette and icon.

PluriDeal

The Pluri- family of online products and services sought a distinctive brand design that permeated all of the individual products and logos. A universal design was developed, and each of the product logos were created based on this common framework and color scheme, yet with their own unique color palette and icon.

PluriList

The Pluri- family of online products and services sought a distinctive brand design that permeated all of the individual products and logos. A universal design was developed, and each of the product logos were created based on this common framework and color scheme, yet with their own unique color palette and icon.

Provence Wellness Center

Logo design for a spa and wellness center in Manhattan. Seeking to communicate the uniquely Fresh character of the center, the logo was build around an olive and lavender palette — two of the region's mainstays, with an air of class and sophistication that would have considerable appeal to their clientele.

PluriMail

The Pluri- family of online products and services sought a distinctive brand design that permeated all of the individual products and logos. A universal design was developed, and each of the product logos were created based on this common framework and color scheme, yet with their own unique color palette and icon.

Fly.com

As a part of their initial branding explorations, fly.com reached out to me and a handful of designers to develop their new logo. While they ultimately went for a simpler, text-only design, I felt this design was one of my best.

Life Stage Home Design

Logo for construction company specializing in accessible homes for people with special needs. Logo was designed to give a joyful, approachable feel, and accomplished this with the use of bright colors and soft, amorphous shapes.

Lapismar

Logo for an online retailer of high-end designer swimwear. The colors were used to connect with the warm sun and blue sea of a tropical resort. The use of clean, elegant type also helps create the feeling of luxury

French Secret

Logo for natural cosmetics line from France. Logo used green to tie into the concept of nature as well as to match the product packaging. The logo combines the traditional French fleur de lis, what some call the world’s oldest logo, with a new, more modern design, with a leaf design adorning the top.

Trillium Trading

Logo for a financial services company, providing black box and high speed trading services. The objective was a futuristic feeling logo that showcased both speed and movement as well as stability and security, all important elements of their services. The use of arrows to form a square, with the arrow pointing upwards highlighted combines all of these elements to form a logo that connects with the company's strengths.

Beljanski Wellness Center

Logo for a wellness center based in New York City. The "B" in the name lent itself to a lovely butterfly motif, which communicated the softness, healthiness, and rejuventation associated with detoxification and cleansing.

Lakeview Dental

Logo for a dentist's office. The office's lakeside location lent itself to the name, and the logo wanted to give a warm and cheery feeling to an generally unpleasant experience.

TraxRx

Logo for a pharmaceutical RFID device manufacturer. A bright and colorful color scheme combined with the traditional Rx logo and a radar target created a unique and identifiable logo and spoke to the heart of the company's mission.

Hello Networks

Logo for an online community development company, specializing in building sites for neighborhoods, municipalities, HOAs, and retirement communities.

The Garver Group

Logo for a legal management and bookkeeping firm. A squared-off "G" lent itself perfectly to the cube concept, with its clever use of faceted positive and negative space. Using the "G" on all sides of the cube echoed the double "G"s in the company name. The cube provides a sense of gravitas and permanence.

Glendale Aesthetics

Logo for a doctor's office specializing in both family care and cosmetics treatments. Green was used at the client's request, and let itself well to the apple motif. The apple motif worked on may levels here... as they are a good sign of environmental health, are known for their smooth, shiny, and healthy skin, and of course the old saying about an apple a day.

Measure My Sexy

Logo for a rock band based in New York City. A hand-drawn typeface makes the logo instantly recognizable. The use of cosmetic colors, rich red lipstick or nail polish with a highly contrasting, bright blue eyeliner, creating a sexy, playful feeling.

Angedom Communication

Logo for an advertising agency. International roster of clients led the use of a global feeling, with the jet trails forming the letter "A" to help reinforce the company name.

Anything For Loaf

Logo for the nation's premiere Meatloaf tribute band. The logo was built using the font found in Meatloaf's own logo, combined with a metal texture to complete the rock'n'roll feel.

DOVE

Coming Soon!