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Beauty that isn't skin deep.

Well-designed marketing materials are more than just catchy words and pretty pictures. They should speak to the everyday needs and struggles of your audience, and illustrate the solutions your company provides using clear and effective message. And while these materials may be handed out at trade shows, or sent via email, their effectiveness does not stop there. By incorporating social media and specially designed landing pages, you can turn a simple PDF or PowerPoint presentation into a powerful lead generation and tracking tool. .(JavaScript must be enabled to view this email address)


From My Blog

What’s in a brand? Google and Apple’s Differing Approaches to Marketing

Google and Apple have been dominating the tech news lately. Apple has been burning through units and soaring to unprecedented heights, while Google has been nothing short of a rumor mill, with a steady stream of acquisitions, announcements, and leaks. There's certainly a great deal of buzz in the industry about Google, but this buzz seems limited to the tech-savvy, and has failed to breach the gap to the regular consumer. Google is poised to create a revolution in the world of computing, yet the level of consumer interest cannot match the levels created by Apple. Is Google playing possum for a large Q4 release? Or are they shunning traditional marketing channels? Read the full entry...



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Jake Garver Graphic Arts | 122 Atlantic Ave #3C Brooklyn NY 11201 | 646.765.1186 | .(JavaScript must be enabled to view this email address)
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ALK Technology Direct Mail Postcard

As part of their 2011 marketing campaign, ALK Technologies sought to implement a direct mail campaign featuring personalized postcards and websites (pURLs). As ALK services the trucking industry, we began with an asphalt texture and added imagery of trucks stuck in traffic. As this campaign went out in the Spring, we wanted the cards to convey the heat and congestion of summer highways, and help position ALK as the solution. The campaign resulted in an outstanding numbers of leads which ALK's sales staff were able to actively pursue.

MXenergy Sell Sheets

Seeking to create a better brand awareness, MXenergy sought to develop a series of sell sheets targeting small to medium sized business seeking alternative energy providers. Work with my copywriting partner at Headfirst Creative, I designed nine different sell sheets each focused on a different set of benefits. The sell sheets we designed to look fantastic as printed take-aways, as well as lightweight, email-friendly PDFs.

ARMtech PowerPoint Presentation

Sales presentation designed using PowerPoint, Illustrator, and Photoshop.  Presentation was tailored for specific client in the energy industry.
Designed in cooperation with Headfirst Creative.

TraxRx Brochure

Marketing brochure done for trade show.  Brochure was designed to highlight the company’s cutting edge RFID technology.  Numerous photos and vector illustrations were combined to form the central composition.  4-Color 8.5"x11” Brochure printed on a digital press.  Designed in conjunction with NAK Integrated Marketing.

Bacall Precious Jewels Postcards

Series of postcards designed for a trade show, highlighting choice items from the Bacall Precious Jewels catalog. Designed to match the posters and artwork in the booth, also produced by Jake Garver Graphic Arts. Series of 5 postcards in total.  4-Color 6"x9” postcards.

Damon Runyon Foundation Postcard

Postcard for the Damon Runyon Cancer Research Foundation, promoting upcoming lecture from one of it’s scientists.  4-Color 6"x9” Postcard printed online.

Delverde Pasta Brochure

Catalog brochure for Italian pasta company seeking to expand its presence in the U.S. market.  4-Color, 9"x12” Six-panel brochure.  Designed in conjunction with MGM Gold Communications.

Schonfeld IBS Sell Sheets

Series of Sell Sheets for Schonfeld IBS, formerly a division of the Schonfeld Group.  Sheets were designed using custom digital art along with a clean, crisp layout designed to direct reader to the most crucial content. 

Man Roland Chicago Invitation

Invitation for a night of Jazz in Chicago sponsored by worldwide printing press manufacturer for its clients attending a trade show.  Artwork combines a couple of stock images to create a dynamic, exciting, energetic feel.  Designed in conjunction with NAK Integrated Marketing.

BDR Research Invite

Postcard mailing to promote a dinner and discussion with noted speakers in the financial biotechnology research field. 4-Color two-sided 6"x9” postcard with accompanying envelope.

DeCecco Olive Oil Brochure

Glossy brochure designed for large wholesalers and restaurateurs who tend to purchase in bulk orders.  We used a rippling water background overlayed on a deep red to give the brochure a shimmering feel.  4-Color 8.5"x11” Brochure. Designed in conjunction with MGM Gold Communications.

CurtCrystal™ Brochure for Curtis Packaging

Award-winning design for brochure showcasing Curtis Packaging’s CurtChrome™ printing process, which achieve a glittering, sparkling shine.  Brochure also features a die-cut on the front cover, further illustrating the printing company’s abilities.  4-Color 8.5"x11” Brochure. Designed in conjunction with NAK Integrated Marketing.

French Secret Retail Brochure

Catalog for French cosmetics company.  Smaller sized brochure was designed to fit inside packages shipped to customers, showcasing the entire line of products along with an order form.  4-Color 8.5"x5.5” Brochure with spot varnish on cover.