Design Portfolio

Print Ads

Updated Wednesday, November 11, 2009 www.jakegarver.net

Purposeful Messaging.
Strong Typography.
Powerful Imagery.

As the cornerstones of an outstanding advertising campaign, these elements must work in harmony to create a truly well-crafted message.

Crafting this message – one that truly speaks to your audience – requires a clear vision of what your brand is. Your message must be honest, concise and direct, touching on the heart and soul of your brand. The typography gives a visual hierarchy to your message, and uses typefaces that connect your brand to your audience. Powerful visual imagery helps create an iconic look to your brand that will help define its place within the market. Each of these elements should be able to carry the message on their own, but when combined, something special happens.

Click the thumbs (below) to view details about each project.

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Jake Garver is

...an award winning graphic designer, web developer, illustrator and project manager based in New York City. His experience draws from many sources, and covers a wide range of creative specialties, including hand-drawn and digital illustration, design of print and collateral material, creation of logos and brand identities, and the development of comprehensive interactive websites. Read More...

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About Portfolio Blog

Jake Garver Graphic Arts

CLIENT:
Schonfeld Group Holdings

Capitalizing on some great press and a sensational performance in a struggling economy, The Schonfeld Group found itself looking to expand it's infrastructure by acquiring some of the hottest talent on Wall Street with sensational entrepreneurial opportunities. The audience was small, smart and highly specialized, and needed a message that spoke in their language, that of a quantitative trading expert.

The result was a campaign consisting of three ads that echoed the design of their website. Each ad featured a unique landing page URL to better communicate their complex message, and to help track the success of each ad placement.

As seen in:
Bloomberg Markets Magazine
The Wall Street Journal
Hedge Fund Alert
Barron's

Run Dates:
Fall-Winter 2009

CLIENT:
Colortech

Proposed Ad Concept for Colortech™ Shampoo and Condition. This product line was designed to address the loss of color that occurs when dyed hair is shampooed repeatedly over time. Models with dyed hair quickly make the visual connection that these products address dyed hair, while a background with a shiny, wavy texture helps express the feeling of healthy, vibrant hair.

CLIENT:
Mitsubishi Imaging

Known more for it's automobiles, Mitsubishi also has an imaging department that provides professional quality printers and printing supplies. Designed in conjunction with my creative partners at NAK Integrated Marketing, this ad concept was designed in conjunction with a new website we were also designing. Using the common digital blue background and a gentle sloping curve in both places, we were able to establish a strong brand identity.

Due to some internal shakeups, the campaign and website were never fully actualized. However the designs still highlight the same principles of design discussed on this page.

CLIENT:
Bacall Precious Jewels

Proposed advertisement for a jewelry line based on the iconic style of Lauren Bacall. A trend-setter on screen and off, the ad needed to reflect the glamour of early Hollywood with a style and sophistication that only Lauren Bacall brings. Using a quote from the icon herself, the ad uses simple graphics, allowing the power of the jewelry combined with Ms. Bacall’s allure to carry the message.

CLIENT:
TraxRx

Poster Design for TraxRx, a RFID manufacturer. Based on a logo and website also designed by Jake Garver, the poster uses simple graphics of a metallic globe, combined with a vector RFID device to quickly and elegantly communicate what TraxRx does, without the need for explanatory copy, which would be overlooked in a hectic trade-show environment.

CLIENT:
Glendale Aesthetics

Advertisement for medical facility focusing on minor cosmetic and dermatological procedures. Their apple logo, designed by Jake Garver, is used to express strong and healthy skin, and is a theme that helps carry the message here.

Ad ran in numerous local publications in the Philadelphia area.

CLIENT:
Natural Source International

Natural Source sought an ad to promote their family of scientifically-tested natural supplements, and needed to feature both of these aspects prominently in the design. A campaign was designed to promote individual products in each of their three product lines, as well as the lines together. In this example, the ad contains the logos for all three lines as well as images of the products to promote brand recognition.

As seen in Healthy Living Magazine and numerous other publications.

CLIENT:
Chicco Toys

Designed in collaboration with MGMGold Communications, this advertisement sought to capture the energy and excitement a child feels when playing with a new toy. A smart ad designed for kids and parents, the clean and simple design let's the image do the work, with the minimal copy focusing on the toy's developmental benefits.

CLIENT:
MAN Roland