French Secret was a brand new line of natural cosmetics in need of help with their identity, logo, website, and packaging.
The team at French Secret wanted to create a sophisticated online presence that highlighted their focus on natural beauty. The finished website achieved all of these goals, with a large animating banner, a product mega-menu, and an online storefront. Built on a multi-site installation of Expression Engine, the system allowed the French Secret team to update products and blog posts across all 4 of their websites.
French Secret wanted a logo that was simple and elegant, and spoke to both their all-natural ingredients and their French heritage. We took the French fleur-de-lis, and modified it with extended scrolling arms, and a leaf atop it that connected French Secret to their sister brand, Targetage.