A Set of Unique Challenges

While any migration brings its own set of challenge, this project was unique in many regards. HubSpot's CMS does not include the functionality Sopheon relied upon so heavily with their WordPress page builder. As a result, numerous custom modules were needed to address these shortcomings and provide the functionality they required across numerous website templates. While this was happening, Sopheon's leadership was busy changing their business model from enterprise to SaaS, and acquiring new software offerings, all of which needed to be folded into the website. This involved changes to the HubSpot CTAs and sales funnels and to the content structure and messaging, as wells as the expansion of the brand to account for multiple new products.

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