CompassPOINT Legal needed a complete branding package, starting from scratch. They needed help determining their name and creating their logo, website, and marketing materials.
CompassPOINT Legal offers a wide array of legal technology services, from IT services to legal billing to software training and support resources, and needed to give each service area equal voice on their website. The site was built using WordPress to assist in the management the content and allow for the scheduling of conference appearances and the ability to manage their webinar attendees and process ticket payments. An HTML email template was also created for a MailChimp campaign that accompanied their webinar schedule.
The site was originally built during the nascence of responsive website design, but was built on a grid framework. When time came to make the site responsive, the grid made the transition to the Bootstrap framework quick and painless.
A new company, part of the branding process was the development of a name. As their services involve navigation their clients through complex world of legal technology, from determining the right software, to installing it across their network, to training and maintenance, they wanted an identity that spoke to the guidance they provide. For the name, they chose CompassPOINT, and for the logo, they wanted something contemporary with a technological feel.
To support their online marketing endeavors, CompassPOINT needed additional materials, including business cards, letterhead and envelopes, as well as printed and digital sell sheets and a trade show display.