Hauser needed to better define their business identity with a new website, an updated logo, and MS Office templates they could use in-house.
The Hauser Group's new website needed to better define the two divisions within the company, the Insurance Group and the M&A Transaction Group. By associating with a different color with each division, we were able to give them each a unique identity. The homepage features animating slides and introductory content for each division. Large and powerful images have been paired with the bright colors and animations throughout the site, to add vitality to the dry and technical content, and give Hauser the appearance of a large player within the industry.
The website was built on WordPress, using a custom design theme based on the Twitter Bootstrap responsive framework.
A national insurance firm, The Hauser Group has two main divisions, one handling insurance, the other dealing with M&A Transactions. They wanted their branding to show this separation visually, and we achieved this through the use of colors. While the H icon existed in their previous logo, it was paired with dated, italicized type that didn't work well together. The H icon was modified, the new colors added, and the text updated with a more powerful and corporate block typeface.
As Hauser spends a good deal of time preparing documents for their clients, it was imperative that their Word and PowerPoint templates looked absolutely top-notch. As both of these applications are notoriously difficult to deal with, it was important that these documents be easy to use while still maintaining a strong brand identity, which is what we achieved here.