Bellefield Systems was looking to update their branding to coincide with the launch of their new app, iTimeKeep. They needed a complete marketing package, starting from the ground up.
Bellefield wanted their website to stand apart from the competition in the legal marketplace. Therefore developed a vibrant color scheme, a selection of photos, and dozens of unique icons to highlight the important content and showcase how the iTimeKeep app works. The finished website was built using a combination of WordPress and HubSpot for the blogging component. The website also feature a robust user guide, and a private support website for paying customers, all built using variants of the same core WordPress theme.
Along with the mobile website, Bellefield was looking for guidance on the design of their mobile App. The same vibrant color scheme and UI rules were applied, to create a seamless experience. As the iTimeKeep app works on all devices, this continuity is incredibly helpful when using is toggling between the App and the support website.
But before we could build any of these things, we needed a logo for both the App and the company itself. A color palette was developed, based on their existing green, and a hand-tweak typeface used for both logos, along with a leaf motif borrowed from their previous branding. The end result was a family of logos that each have their own unique design working in harmony with one another.
Along with the websites and logos, Bellefield needed a full marketing program, including multiple brochures, eBooks, infographics, PowerPoint presentations, Word templates, sell sheet PDFs and a couple of trade show displays.