Mobile Design

Along with the responsive website, Down to Earth took their entire online presence into consideration. We enhanced their social media pages and developed a program to make updates. We monitored site traffic and tweaked our content to achieve organic first-place search rankings. We also engaged in paid online advertising campaigns with Google Adwords.

Logo Design

The existing Down to Earth logo needed to be refreshed to match their new focus. While they couldn't lose their iconic tree, the treatment of the icon and the logo's typeface needed to be updated from the clunky and dated version to something clean and elegant. They also needed a simpler, square variation for use on social media and in advertising with the focus on the name.

Marketing Materials

Down to Earth also engaged their audience through local advertising, postcards, and brochures for their events. The branding that we began on the website is continued here, and you'll see both versions of the logo working in conjunction with each another on these high-end printed pieces.

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