Recent Project: Targetage Dietary Supplements

Targetage Dietary Supplements introduced its new line of natural vitamins and supplements in 2008, and needed to create a strong brand identity to span their entire company.  Working with an existing logo, we developed a complete line of packaging and an e-commerce website.

With the products, Targetage wished to convey cleanliness and purity, while also creating a colorful and easily identifiable brand.  Since we had 4 different product lines, we decided to apply the same design treatment in 4 different colors. The prominent logo on the front of each bottle helps to familiarize the consumer with the brand, even from afar.

This colorful branding strategy was continued on the website. The homepage features clickable rotating slides that introduce each of the lines to the consumer. The bright colors and clear design create an energizing, yet clinical feeling.  This website, along with a few other related sites from the same client were all managed together with Expression Engine, which was integrated with Interspire Shopping Cart.

You can visit their site at www.targetage.com